Beyonce is unveiled as the face of H&M.

The singer shows off her modelling skills as she lounges on the beach in hot pants and plunge neck shirt, shot by Inez van Lamsweerde and Vinoodh Matadin.

As well as being the face of the campaign, which has also seen Queen B create a track for the accompanying video directed by Jonas Akerlund, she also had a hand in helping design the new collection.

According to Ann-Sofie Johansson the high-street collection is, ‘Full of her own personal style’.