#DesignAward – Ximon Lee wins H&M Design Award 2015

STOCKHOLM, SWEDEN – Ximon Lee originally from Hong Kong – China, but now based in New York, a 24 year-old graduate from Parsons in New York is the… Read more “#DesignAward – Ximon Lee wins H&M Design Award 2015”

Beyonce in the brand new H&M campaign

Beyonce in the brand new H&M campaign

The 31-year-old mom looks hotter than ever in just-released photos from her brand new H&M campaign — where she shows off her impressive physique in a number of bikinis for the retailer’s summer collection.

With her new Mrs. Carter World Tour kicking off today in Serbia and a new album on the horizon, the singer is everywhere these days. And prepare to see even more of her, as her campaign photos will also appear on billboards.

According to an H&M press release, Beyonce had personal input into the designs, which she’s seen modeling on the beaches of Nassau.

Knowles also shot a commercial for the brand.

Beyonce new face of H&M

Beyonce new face of H&M

Beyonce is unveiled as the face of H&M.

The singer shows off her modelling skills as she lounges on the beach in hot pants and plunge neck shirt, shot by Inez van Lamsweerde and Vinoodh Matadin.

As well as being the face of the campaign, which has also seen Queen B create a track for the accompanying video directed by Jonas Akerlund, she also had a hand in helping design the new collection.

According to Ann-Sofie Johansson the high-street collection is, ‘Full of her own personal style’.