#VMA2014 The Michael Jackson Video Vanguard Award goes to Beyoncé

Beyoncé paralyzes the audience with an incredible fifteen minute medley performance of multiple songs from Beyoncé’s self-titled fifth studio album. The legendary icon “Queen B” was awarded… Read more “#VMA2014 The Michael Jackson Video Vanguard Award goes to Beyoncé”

Beyonce in the brand new H&M campaign

Beyonce in the brand new H&M campaign

The 31-year-old mom looks hotter than ever in just-released photos from her brand new H&M campaign — where she shows off her impressive physique in a number of bikinis for the retailer’s summer collection.

With her new Mrs. Carter World Tour kicking off today in Serbia and a new album on the horizon, the singer is everywhere these days. And prepare to see even more of her, as her campaign photos will also appear on billboards.

According to an H&M press release, Beyonce had personal input into the designs, which she’s seen modeling on the beaches of Nassau.

Knowles also shot a commercial for the brand.

Beyonce new face of H&M

Beyonce new face of H&M

Beyonce is unveiled as the face of H&M.

The singer shows off her modelling skills as she lounges on the beach in hot pants and plunge neck shirt, shot by Inez van Lamsweerde and Vinoodh Matadin.

As well as being the face of the campaign, which has also seen Queen B create a track for the accompanying video directed by Jonas Akerlund, she also had a hand in helping design the new collection.

According to Ann-Sofie Johansson the high-street collection is, ‘Full of her own personal style’.